{"id":251908,"date":"2023-08-21T08:44:53","date_gmt":"2023-08-21T08:44:53","guid":{"rendered":"https:\/\/imarticus.org\/?p=251908"},"modified":"2024-04-02T10:11:07","modified_gmt":"2024-04-02T10:11:07","slug":"7-inspiring-reads-to-become-an-impactful-marketing-leader","status":"publish","type":"post","link":"https:\/\/imarticus.org\/blog\/7-inspiring-reads-to-become-an-impactful-marketing-leader\/","title":{"rendered":"7 Inspiring Reads to Become an Impactful Marketing Leader"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Reading can open up new avenues and foster growth and innovative thinking, especially for marketers set to create ripples in the marketing world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take up <\/span><span style=\"font-weight: 400;\">marketing leadership courses<\/span><span style=\"font-weight: 400;\"> today to accelerate your marketing journey! We have curated a list of seven best-sellers that offer insight into the <strong><a href=\"https:\/\/imarticus.org\/blog\/what-are-the-different-types-of-digital-marketing-methods\/\">different marketing strategies<\/a><\/strong> exhibiting how the marketing industry works. Keep reading to learn more.<\/span><\/p>\n<h3><strong>Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi<\/strong><\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright wp-image-242693 size-medium no-lazyload\" src=\"https:\/\/imarticus.org\/blog\/wp-content\/uploads\/2020\/07\/sales-300x171.jpg\" alt=\"best sales and marketing course from iim lucknow\" width=\"300\" height=\"171\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u2018Epic Content Marketing\u2019 talks about the most happening marketing trends of the time. Joe Pulizzi\u2019s book shares some of the most talked-about marketing briefs in the industry. His main motives remain the same \u2014tell others about being a successful content marketer, share practical tips, and initiate practical actions. The writer argues that the essence of marketing lies in applying strategies thoroughly, thereby transforming the current scenario.<\/span><\/p>\n<h3><strong>Key Observations<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offers actionable strategies for attracting customers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Talks about a wide range of subjects ranging from blog posts to social media<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Elaborates case studies and examples from successful brands<\/span><\/li>\n<\/ul>\n<h2><strong>Permission Marketing: Turning Strangers Into Friends And Friends Into Customers by Seth Godin<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Written by Seth Godin in 1999, this book remains a classic and highly sought-after guide for digital marketing. When looking for instant guidance on how to <\/span><span style=\"font-weight: 400;\">become a marketing leader<\/span><span style=\"font-weight: 400;\">, this is the bible. It explores building long-lasting relationships with customers by asking for their permission to sell products and services to them.<\/span><\/p>\n<h3><strong>Key Observations<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Modern ways of approaching clients<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focuses on earning the trust of the customers in retaining them<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mentions different marketing mediums like websites, and in-person interactions<\/span><\/li>\n<\/ul>\n<h2><strong>Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u2018Selling the Invisible\u2019 emphasises the popular marketing strategies in the service industry, ranging from emotional elements to more solid perspectives needed to sell a particular product. The book also offers practical tips on using invisible services to stand out.<\/span><\/p>\n<h3><strong>Key Observations<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Teaches a strong brand identity<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilise storytelling to build an emotional connection with the client<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Suggests introducing the value in the product apart from the benefits<\/span><\/li>\n<\/ul>\n<h2><strong>Social Media ROI by Olivier Blanchard<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Olivier Blanchard, an expert in social media return on investment (ROI), talks about the most sought-after aspects of social media marketing. Through his book, he carefully explains that ROI isn\u2019t merely about financial returns but also about the value of social media activities. Blanchard maintains that one can achieve it by using the right metrics and aligning social media accordingly.<\/span><\/p>\n<h3><strong>Key Observations<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Measuring ROI is vital to any social media campaign<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media and business objectives go hand-in-hand<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">All activities, including customer service, sales and strategies, work towards an ROI<\/span><\/li>\n<\/ul>\n<h2><strong>The Anatomy of Buzz by Emanuel Rosen<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u2018The Anatomy of Buzz\u2019 explains the benefits of buzz marketing in controlling successful marketing campaigns. One can <\/span><span style=\"font-weight: 400;\">become a marketing leader<\/span><span style=\"font-weight: 400;\"> by exercising a few tenets in this book, like capturing customers\u2019 attention through certain buzzwords. This word-of-mouth campaign works wonders when employed in a specific manner.<\/span><\/p>\n<h3><strong>Key Observations<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Real-life examples and case studies<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Importance of influencers in enhancing buzzwords<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provides helpful strategies for businesses<\/span><\/li>\n<\/ul>\n<h2><strong>Influence: The Psychology of Persuasion by Robert B. Cialdini<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Cialdini\u2019s book emphasises social media\u2019s influence in building individual behaviour. He says social media significantly influences mass behaviour, compelling them to purchase a product or service. He also highlights six principles of persuasion, namely reciprocity, scarcity, authority, liking, consistency, and consensus, which play a vital role in persuading potential buyers.<\/span><\/p>\n<h3><strong>Key Observations<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focuses on human behaviour and psychology behind purchasing activities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offers insight into influencing people\u2019s behaviour based on multiple principles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Highlights the strengths and weaknesses behind active persuasion<\/span><\/li>\n<\/ul>\n<h2><strong>The Brand Flip by Marty Neumeier<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">In \u2018The Brand Flip\u2019, Neumeier discusses the changing dynamics of brand marketing and management. In the digital age, Neumeier says, the evolving dynamics result from the change in control and consistency, which are ever-changing. In saying so, Neumeier introduces the concept of \u201cbrand flip\u201d, which brings forth several changes to the existing campaign.<\/span><\/p>\n<h3><strong>Key Observations<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Talks against traditional marketing campaigns and instilling modern approaches instead<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Importance of being original and transparent in the modern era<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focuses on shifting power dynamics between companies and customers<\/span><\/li>\n<\/ul>\n<p><strong>Conclusion<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">With changing times, new techniques and tools evolve to influence a marketing campaign. These seven inspiring reads allow users to make informed decisions regarding their companies and services. From understanding customer behaviour to mastering flawless communication, these books cover every possible aspect of marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take <\/span><span style=\"font-weight: 400;\">digital marketing leadership courses<\/span> <span style=\"font-weight: 400;\">to establish a successful sales and marketing career. If you\u2019re looking for a more hands-on approach to marketing, enrol in the <\/span><strong><a href=\"https:\/\/imarticus.org\/executive-program-in-sales-and-marketing-leadership-iim-lucknow\/\">Executive Management Programme In Sales &amp; Marketing Leadership<\/a><\/strong><span style=\"font-weight: 400;\"> by Imarticus. This programme will equip you with the latest developments in the marketing world and boost your learning experience.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reading can open up new avenues and foster growth and innovative thinking, especially for marketers set to create ripples 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