{"id":251742,"date":"2023-08-14T05:17:38","date_gmt":"2023-08-14T05:17:38","guid":{"rendered":"https:\/\/imarticus.org\/?p=251742"},"modified":"2024-05-23T10:36:24","modified_gmt":"2024-05-23T10:36:24","slug":"admob-mobile-advertising","status":"publish","type":"post","link":"https:\/\/imarticus.org\/blog\/admob-mobile-advertising\/","title":{"rendered":"AdMob: Mobile Advertising"},"content":{"rendered":"

When you download a mobile application from the internet and run it. Do you see advertisements running on the side of the application or on the bottom of the app? If you\u2019ve ever encountered in-app advertisements like the aforementioned, you have experienced the work of \u2018AdMob\u2019. <\/span>
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\n<\/span>AdMob is a mobile advertising platform that enables developers to run ads within their apps. AdMob was developed by Google and it lets developers generate revenue through their apps using advertisements. This is one of the renowned platforms in the domain of digital marketing. <\/span>
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\"best<\/span>In case you want to <\/span>become a digital marketer<\/a><\/strong>,<\/strong> you have stumbled across the right read. In this article, we are going to delve into AdMob, its history, integration, formats, targeting, as well as revenue generation. Keep on reading to learn more.<\/span><\/p>\n

History of AdMob<\/strong><\/h2>\n

AdMob was founded in 2006 as a mobile advertising startup. It provided ad-serving technology for mobile websites. Google acquired AdMob in 2009 for $750 million. AdMob expanded under Google, offering advanced targeting and ad optimisation. It became a key part of Google’s mobile advertising strategy. <\/span>
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\n<\/span>AdMob introduced new features like ad formats, targeting options, and analytics tools. It remains a prominent player in mobile advertising, helping developers monetise apps and enabling effective ad reach.<\/span><\/p>\n

Integration<\/strong><\/h2>\n

Application developers use the AdMob SDK(Software Development Kit) in order to integrate advertisements into their iOS or Android applications. Here\u2019s an overview of how they do it:<\/span><\/p>\n

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  1. Firstly, they register on AdMob and set up their application.<\/span><\/li>\n
  2. Next, they download the AdMob SDK and add it to their development environment.<\/span><\/li>\n
  3. Now, they create ad units in the AdMob dashboard for specific ad placements.<\/span><\/li>\n
  4. After that, they insert the SDK code and ad unit IDs into the app’s code.<\/span><\/li>\n
  5. When all of the above is done, they customise the ads’ appearance to match the app’s design, test the integration and deploy the app.<\/span><\/li>\n<\/ol>\n

    AdFormats<\/strong><\/h2>\n

    Below are the advertisements that the AdMob platform offers:<\/span><\/p>\n