{"id":250944,"date":"2023-06-08T12:10:40","date_gmt":"2023-06-08T12:10:40","guid":{"rendered":"https:\/\/imarticus.org\/?p=250944"},"modified":"2024-04-02T05:40:27","modified_gmt":"2024-04-02T05:40:27","slug":"an-introduction-to-marketing-management","status":"publish","type":"post","link":"https:\/\/imarticus.org\/blog\/an-introduction-to-marketing-management\/","title":{"rendered":"An Introduction to Marketing Management"},"content":{"rendered":"

Marketing management<\/span> involves making potential consumers aware of a company’s products and services. It involves formulating plans and creating a company\u2019s brand name and identity. Developing and implementing a company’s business plan depends heavily on <\/span>marketing management<\/span>.<\/span><\/p>\n

The concept of marketing management is all about planning, creating and implementing various marketing strategies to achieve greater organisational objectives. This manual briefly explains <\/span>marketing management <\/span>so that one can get an idea of the concept, its importance, functions and so on.\u00a0<\/span><\/p>\n

What is marketing management?<\/strong><\/h2>\n

Marketing management<\/span> is a concept that refers to all the analysis tools, strategies and business plans used to promote a brand or the name of the business and the products or services it provides. It helps track a business’s growth and find opportunities to capture the market. It aims to create a huge customer base by coordinating advertisement campaigns on various marketing platforms.<\/span><\/p>\n

Marketing management<\/span> also entails looking at the results of previous marketing campaigns and consumer outreach initiatives to improve a brand’s overall marketing strategy. It aims to streamline the business process and form better relationships with consumers. It works two ways: increasing the business’s productivity and satisfying customers.<\/span><\/p>\n

Objectives of marketing management<\/strong><\/h2>\n

The main objectives of marketing management<\/strong><\/span>\u00a0are to build a large customer base and maximise profits. However, there are other objectives as well that are enumerated as follows:<\/span><\/p>\n