{"id":250366,"date":"2023-03-30T12:16:07","date_gmt":"2023-03-30T12:16:07","guid":{"rendered":"https:\/\/imarticus.org\/?p=250366"},"modified":"2024-04-02T03:10:48","modified_gmt":"2024-04-02T03:10:48","slug":"cmo-certification-why-you-need-it","status":"publish","type":"post","link":"https:\/\/imarticus.org\/blog\/cmo-certification-why-you-need-it\/","title":{"rendered":"CMO Certification: Why You Need It"},"content":{"rendered":"

Chief Marketing Officers or CMOs are C-suite executives in charge of the most important organisational tasks. The main role of the CMO is to enhance sales revenue by utilising various strategies such as managing the brand image, promoting the brand through marketing communications and conducting market research to understand customers.<\/span><\/p>\n

\"chief<\/p>\n

CMOs are also responsible for developing effective product marketing, managing distribution channels and ensuring quality customer service. Marketing experts who are aiming to work as Chief Marketing Officers in organisations must opt for a CMO certification course. <\/span>CMO training<\/a><\/strong> provides hands-on experience and knowledge on the latest management challenges that modern-day CMOs are expected to address.\u00a0<\/span><\/p>\n

Responsibilities of a Chief Marketing Officer\u00a0<\/strong><\/h2>\n

The scope of the job role of a CMO is huge, and it offers lucrative pay packages. In India, the average salary of a Chief Marketing Officer is around <\/span>\u20b9<\/span>40 lakhs per annum<\/span><\/a>. As high-paying as it is, this role comes with equally great responsibilities. Some of the tasks that a CMO performs are:<\/span><\/p>\n