{"id":250292,"date":"2023-03-27T11:42:36","date_gmt":"2023-03-27T11:42:36","guid":{"rendered":"https:\/\/imarticus.org\/?p=250292"},"modified":"2024-04-02T06:29:57","modified_gmt":"2024-04-02T06:29:57","slug":"a-detailed-overview-of-media-planning-and-affiliate-marketing","status":"publish","type":"post","link":"https:\/\/imarticus.org\/blog\/a-detailed-overview-of-media-planning-and-affiliate-marketing\/","title":{"rendered":"A detailed overview of media planning and affiliate marketing"},"content":{"rendered":"

In today's competitive digital setting, businesses must create and share several types of media content. It may include images, videos, text, and podcasts. This leads to increased brand awareness, engagement, conversions, and revenue.<\/p>\n

At a CAGR of 13.9%, the global market for digital advertising and marketing is projected to reach $786.2 billion by 2026.<\/p>\n

But managing and analyzing all this content can become overwhelming. And so, media planning and affiliate marketing are powerful strategies for attaining marketing goals. When used together, they can lead to even greater success.<\/p>\n

Media planning focuses on identifying and utilizing the most effective channels for advertising. Whereas, affiliate marketing leverages the network and reach of third-party partners to drive business growth.<\/p>\n

\"digital<\/h3>\n

Steps involved in media planning<\/h3>\n

 <\/p>\n

Media planning includes the processes of creating, distributing, and analyzing media content. It is an effective solution for organizing and managing processes. It can ensure that your business stands out from the competition in the digital world.<\/p>\n

Here are the general steps involved in media planning for the online space:<\/strong><\/h3>\n

Set marketing and advertising objectives.<\/p>\n

Define the target audience.<\/p>\n

Research digital media channels.<\/p>\n

Develop a media plan.<\/p>\n

Implement the media plan.<\/p>\n

Monitor and evaluate the results.<\/p>\n

Types of media planning<\/p>\n

Three main categories are considered when building a media plan:<\/h3>\n

Paid media refers to advertising that is the result of paid placement from the brand. It is a quick and efficient way to reach a large audience and drive sales.<\/p>\n

Owned media refers to content owned by the brand. It is less expensive than paid media.<\/p>\n

Earned media refers to the publicity the brand gets from outlets other than its own company. It often comes directly from customers, which can help to improve the quality of the product or service.<\/p>\n

Each of these types of media has its own unique advantages. So, a mix of media channels can be used to reach different marketing goals.<\/p>\n

List of digital media channels<\/p>\n

The six major categories of digital media channels are as follows:<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n
Digital Media Channel<\/td>\nType of Media Planning<\/td>\n<\/tr>\n
Paid Media<\/td>\nOwned Media<\/td>\nEarned Media<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
1.\u00a0Search engine marketing<\/td>\nPPC<\/td>\nOrganic search<\/td>\nBacklinks<\/td>\n<\/tr>\n
2.\u00a0Social media marketing<\/td>\nSponsored post<\/td>\nCompany post<\/td>\nCustomer review<\/td>\n<\/tr>\n
3.\u00a0Digital advertising<\/td>\nProgrammatic bidding<\/td>\nNative advertising<\/td>\nSponsorship<\/td>\n<\/tr>\n
4.\u00a0Digital PR (Public relations)<\/td>\nOnline advertorial<\/td>\nGuest blogging<\/td>\nInfluencer mention<\/td>\n<\/tr>\n
5.\u00a0Digital partnership<\/td>\nAffiliate marketing<\/td>\nCo-branding<\/td>\nCo-marketing<\/td>\n<\/tr>\n
6.\u00a0Digital messaging<\/td>\nPush mobile message<\/td>\nIn-house e-mail<\/td>\nPartner e-mail<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Affiliate marketing<\/strong><\/h2>\n

It is a type of performance-based marketing.<\/p>\n