{"id":249085,"date":"2022-12-16T15:56:51","date_gmt":"2022-12-16T15:56:51","guid":{"rendered":"https:\/\/imarticus.org\/?p=249085"},"modified":"2024-04-06T18:50:33","modified_gmt":"2024-04-06T18:50:33","slug":"content-marketing-is-not-the-same-anymore-2023-edition","status":"publish","type":"post","link":"https:\/\/imarticus.org\/blog\/content-marketing-is-not-the-same-anymore-2023-edition\/","title":{"rendered":"Content marketing is not the same anymore: 2023 edition"},"content":{"rendered":"

The digital landscape has changed drastically in the past decade, perhaps more so than in any other industry. Content marketing is no exception to this trend - today, marketers get tasked with staying at the latest strategies, technologies, and shifts in consumer behavior if they hope to succeed.\u00a0<\/span><\/p>\n

The complexity of modern content marketing means that one must devise a much deeper strategy than what was needed just a few years ago \u2013 gone are the days when you could rest on your laurels after putting out some well-crafted content.\u00a0<\/span><\/p>\n

If you're still relying on outdated tactics or only brushing off residual knowledge from 2018-era training sessions, it's time to start looking more closely at trends shaping up for 2023.\u00a0<\/span><\/p>\n

In this blog post, we'll explore how content marketing is changing this year and offer tips for making sure you stay ahead of the curve in 2023 and beyond!<\/span><\/p>\n

What is content marketing?<\/b><\/h2>\n

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Content marketing is creating and sharing valuable, relevant, and consistent content that helps establish your brand in the minds of your customers. It's about creating content for your website, blog, social media channels, emails, and more.\u00a0<\/span><\/p>\n

There are many benefits to doing content marketing, including:<\/b><\/p>\n