{"id":246087,"date":"2021-12-03T10:24:42","date_gmt":"2021-12-03T10:24:42","guid":{"rendered":"https:\/\/imarticus.org\/?p=246087"},"modified":"2021-12-06T05:21:37","modified_gmt":"2021-12-06T05:21:37","slug":"how-big-data-is-used-in-social-media","status":"publish","type":"post","link":"https:\/\/imarticus.org\/blog\/how-big-data-is-used-in-social-media\/","title":{"rendered":"How big data analytics is used in social media"},"content":{"rendered":"
Almost all of us are familiar with social media in 2021. There are many social media platforms run by different companies in the world. Not to forget, the large number of social media users that have been added in recent years. With the rise of social media, the amount of data produced by different platforms is unmatchable. The likes, shares, and comments across social media platforms contain information regarding user behavior. <\/span><\/p>\n
It is why business organizations are using big data analytics to make the best use of the data available on social media platforms. <\/span>Big data analytics<\/b>\u00a0is widely used in social media to shape marketing strategies and much more. Read on to know seven ways how\u00a0<\/span>big data analytics<\/b>\u00a0is used in social media.<\/span><\/p>\n
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Omnichannel presence<\/b><\/li>\n<\/ul>\n
Many business applications and websites have a social media integration. Customers can log in to a business application using their social media credentials. It helps businesses to collect customer data from social media platforms and use them to provide better services. You can get access to social media posts, browser history, and much more. Since customers have an omnichannel presence, you can collect data from all sources to know more about the preferences of customers.<\/span><\/p>\n
Social media is a place where you immediately get to know when someone has liked a post or shared a product link. Businesses monitor the activity of customers on social media to know about their current mood. If a social media user is liking your product posts, you can show them an email quickly to convert them into a customer. No other platform can inform customer preferences in real-time other than social media. Big data is used extensively to collect real-time activity reports on social media.<\/span><\/p>\n
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Forecasting<\/b><\/li>\n<\/ul>\n
When big data is mixed with modern-day technologies like ML and AI, it can predict customer preferences. Based on customer habits on social media, AI\/ML algorithms predict their demands. Businesses then focus on releasing new products\/services as per the future demands. For example, when a customer buys something online, the chances of them buying similar products increase.<\/span><\/p>\n
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Security<\/b><\/li>\n<\/ul>\n
Data vendors cannot illegally transfer customer data to the wrong hands. When customers share data on social media, that data can only be used for business purposes. Your social media data cannot be placed in the wrong hands by business organizations. Big data is used for enhancing the security of social media platforms based on customer suggestions.<\/span><\/p>\n