{"id":244105,"date":"2021-04-27T06:17:50","date_gmt":"2021-04-27T06:17:50","guid":{"rendered":"https:\/\/imarticus.org\/?p=244105"},"modified":"2024-04-11T08:45:44","modified_gmt":"2024-04-11T08:45:44","slug":"solve-real-world-text-analytics-problems-with-nlp","status":"publish","type":"post","link":"https:\/\/imarticus.org\/blog\/solve-real-world-text-analytics-problems-with-nlp\/","title":{"rendered":"Solve Real-world Text Analytics Problems With NLP!"},"content":{"rendered":"<p><strong>Solve Real-world Text Analytics Problems With NLP!<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Natural language processing (NLP) helps machines analyze text or other forms of input such as speech by emulating how the human brain processes languages like English, French, or Japanese. NLP consists of \u2018natural language understanding\u2019 and \u2018natural language generation\u2019 which help machines create a summary of the information or assist in taking part in conversations. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the advent of natural language processing, services like Cortana, Siri, Alexa, and Google Assistant are finding it easier to analyze and respond to requests from users. This is opening up many new possibilities in human-machine interactions and helping improve existing systems and services. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we will cover how NLP is helping provide solutions for various requirements of text analytics in different sectors.<\/span><\/p>\n<p><b>Significance of NLP in modern times<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-241907 size-medium\" src=\"https:\/\/imarticus.org\/blog\/wp-content\/uploads\/2020\/04\/tra-300x174.jpg\" alt=\"data analytics courses\" width=\"300\" height=\"174\" srcset=\"https:\/\/imarticus.org\/blog\/wp-content\/uploads\/2020\/04\/tra-300x174.jpg 300w, https:\/\/imarticus.org\/blog\/wp-content\/uploads\/2020\/04\/tra-768x445.jpg 768w, https:\/\/imarticus.org\/blog\/wp-content\/uploads\/2020\/04\/tra.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">NLP can analyze massive amounts of text-based data with consistency and accuracy. <strong><a href=\"https:\/\/imarticus.org\/postgraduate-program-in-data-science-analytics\/\">NLP courses<\/a><\/strong> help summarize key concepts from large unstructured complex texts. It also helps in deciphering or analyzing ambiguous statements or sentences. It can draw connections and also investigate deeper meanings behind seemingly normal data in the form of text.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the massive amounts of randomized forms of textual data that is generated on a daily basis, automation is highly necessary for this field to analyze the large amounts of data from text efficiently and effectively. Ranging from text posted on social media to customer service, natural language processing is powering text analytics which is making life easier for both consumers and corporations.\u00a0<\/span><\/p>\n<p><b>How text analytics along with NLP is helping businesses?\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Text analytics can be described as a process of analyzing a massive or specifically targeted volume of unstructured textual data and translating it into quantitative information to gain valuable insights through patterns and trends. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the help of additional visualization of this data, text analytics allows corporations to understand the sentiments, deeper meaning, or compact information behind this data and helps them take data-backed or data-centric decisions for improved results through better performance or profit. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">These companies collect massive amounts of unstructured textual data from sources like social media, e-mails platforms, chat services, and historic data from previous interactions or third parties. This could prove to be a challenge without the help of natural language processing which powers text analytics, helping analyze the massive amounts of data without the need to stop or for human interference.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same amount of data, being manually processed seems like an impossible, never-ending task. Manually processing even a tiny bit of the colossal amount of data that is generated daily would definitely take a lot of manpower. Hence, it is not cost-effective and would also lead to inaccuracy and duplication. This is where text analytics comes to the rescue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the help of text analytics, companies can excavate meaning and sentiments from unstructured textual data sourced from social media posts, content inside e-mails, chat services, and surveys or feedback.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This helps businesses identify patterns and trends which lead to providing customers with improved experiences by analyzing service or product issues and customer expectations through market research and monitoring with text analytics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-244106 size-full\" src=\"https:\/\/imarticus.org\/blog\/wp-content\/uploads\/2021\/04\/hiuwfhihw.png\" alt=\"Natural Language Processing\" width=\"1274\" height=\"696\" srcset=\"https:\/\/imarticus.org\/blog\/wp-content\/uploads\/2021\/04\/hiuwfhihw.png 1274w, https:\/\/imarticus.org\/blog\/wp-content\/uploads\/2021\/04\/hiuwfhihw-300x164.png 300w, https:\/\/imarticus.org\/blog\/wp-content\/uploads\/2021\/04\/hiuwfhihw-1024x559.png 1024w, https:\/\/imarticus.org\/blog\/wp-content\/uploads\/2021\/04\/hiuwfhihw-768x420.png 768w\" sizes=\"auto, (max-width: 1274px) 100vw, 1274px\" \/>Here are some real-world applications of text analytics and natural language processing:<\/span><\/p>\n<p><b>Customer care service<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Data generated from surveys, chats, and service tickets can help companies improve the quality of customer service by increasing efficiency and decreasing the time taken in resolving problems.<\/span><\/p>\n<p><b>Illegal activity and fraud detection\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Text analytics helps in analyzing unstructured data from various internal or external sources to prevent fraud and warn governments or companies of illegal and fraudulent activities.\u00a0<\/span><\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-244107 size-full\" src=\"https:\/\/imarticus.org\/blog\/wp-content\/uploads\/2021\/04\/kwhfueg.png\" alt=\"Natural Language Processing\" width=\"1024\" height=\"485\" srcset=\"https:\/\/imarticus.org\/blog\/wp-content\/uploads\/2021\/04\/kwhfueg.png 1024w, https:\/\/imarticus.org\/blog\/wp-content\/uploads\/2021\/04\/kwhfueg-300x142.png 300w, https:\/\/imarticus.org\/blog\/wp-content\/uploads\/2021\/04\/kwhfueg-768x364.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>Social media analytics<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/imarticus.org\/top-tips-on-how-to-apply-data-analytics-in-your-project-data-analytics-blog\/\">Text analytics<\/a><\/strong> is being used by brands to analyze customer preferences and expectations through the extraction of sentiments and summarized opinions from textual data sourced from social media platforms like Facebook and Instagram.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Text analytics and NLP are increasingly becoming more effective for companies to depend on and encouraging them to take more data-backed decisions. This need is making way for better, more accurate, and faster analytical tools and technologies in the future.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Solve Real-world Text Analytics Problems With NLP! Natural language processing (NLP) helps machines analyze text or other forms of input such as speech by emulating how the human brain processes languages like English, French, or Japanese. NLP consists of \u2018natural language understanding\u2019 and \u2018natural language generation\u2019 which help machines create a summary of the information [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":244118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mo_disable_npp":"","_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[23],"tags":[104,558,646,719,743,932,1685,2132,2133,2134,2135,2136],"class_list":["post-244105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-business-analytics","tag-machine-learning","tag-artificial-intelligence","tag-big-data-analytics-2","tag-text-analytics","tag-deep-learning","tag-education","tag-nlp-courses","tag-natural-language-processing-courses","tag-nlp-online-training","tag-nlp-career","tag-neural-netork"],"acf":[],"aioseo_notices":[],"modified_by":"Imarticus Learning","_links":{"self":[{"href":"https:\/\/imarticus.org\/blog\/wp-json\/wp\/v2\/posts\/244105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imarticus.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imarticus.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imarticus.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/imarticus.org\/blog\/wp-json\/wp\/v2\/comments?post=244105"}],"version-history":[{"count":1,"href":"https:\/\/imarticus.org\/blog\/wp-json\/wp\/v2\/posts\/244105\/revisions"}],"predecessor-version":[{"id":261549,"href":"https:\/\/imarticus.org\/blog\/wp-json\/wp\/v2\/posts\/244105\/revisions\/261549"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imarticus.org\/blog\/wp-json\/wp\/v2\/media\/244118"}],"wp:attachment":[{"href":"https:\/\/imarticus.org\/blog\/wp-json\/wp\/v2\/media?parent=244105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imarticus.org\/blog\/wp-json\/wp\/v2\/categories?post=244105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imarticus.org\/blog\/wp-json\/wp\/v2\/tags?post=244105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}