Contact Us
×

Author: Imarticus Learning

Information and Market Analytics for Digital Marketing

Posted on by Imarticus Learning

One of the major challenges that companies face today is determining the most effective digital marketing strategies for their products and services. Using thorough information and market analytics is essential for carrying out a successful digital marketing campaign. It is the generation of social media and one cannot ignore the impact social media marketing has created in recent times. Before preparing a marketing campaign a company has to identify all the consumer patterns and social media trends.

global chief marketing officers course

Market analytics is integral to understanding the behaviour of the market and the target consumers. But, there is a lot more. Marketers need more detailed information to conclude the effect of their marketing initiative on the minds of the buyers.

To better understand the importance of information and market analytics for digital marketing, a Chief Marketing Officer certification course can help one gain all the insights about the discipline.

What is Information and Market Analytics?

Market analytics is the process of using data to examine the efficiency and effectiveness of various marketing campaigns and initiatives of a business. This is a great option and a way out to earn a higher return on investment (ROI). Marketing also allows the company to gain deeper customer insights by using multiple analytics tools.

Market analytics is beneficial for both consumers and marketers. The marketing team can increase their returns on marketing spending with the help of market analytics tools. It also helps increase brand awareness and reach a larger audience. Information and market analytics assure that consumers are exposed to a number of choices via advertisements and choose products that fit their needs rather than being obtrusive to mass messages. 

How do Companies Use Market Analytics for Digital Marketing?

Market analytics and its data are useful for organisations in planning effective marketing campaigns and deciding to spend on advertisements, branding and so on. So it is crucial to arrange data from multiple sources to go through and examine the authenticity of the data and information. Organisations mostly analyse the following topics using market analytics for digital marketing:

Product Intelligence

Product intelligence means analysing the products of the brand and evaluating its market position. Organisations can gain an upper hand over their competitive brands by communicating with consumers, surveying target audiences, or otherwise including them in the process. This makes a huge difference in the organisational standing and the company can gain unique selling points.

This, in turn, helps the marketing team to understand the wants of the customers and launch products and services according to the match of the buyers. This helps to promote the conversion rate.

Customer trends and preferences

A product will only do well in the market if the customers want it. Market analytics tools allow the teams to understand a lot about the consumer’s tastes and preferences. it helps to ascertain which goods the customers want to purchase and which they are ignoring. Also, what are the advertisements that are catching their attention and which ones they are ignoring. 

This analysis sets the customer trends and companies market their products accordingly.

Customer support

Information analytics also aids in customer support and in improving the buying process. It is an internal part but sometimes companies stand to overlook it. Enhancing customer experience and assisting them in case of any inconvenience improves the overall performance of the company. It is a type of secondary marketing that does not play at the forefront. 

However, knowing the choices of the consumers increases businesses’ efficiency. It implies that they know their customers well and assist them if they have any grievances.

Products Development trends

Market analytics also assists in acquiring information on the kinds of product features that customers want. For upcoming iterations, the marketing teams provide information for product development. It means a company will focus on developing those products that are in high demand by the customers.

It works both ways; as it saves the time, effort and spending of the business to develop new products that are against the interest of the customers. Also, consumers are not disturbed by unnecessary advertisements of unwanted products.

Messaging and media

Information and market analytics can help marketers pick where to display messages to certain customers. As there are numerous channels, this has become a very crucial step. Marketers need to be experts in digital channels and various social media platforms that people use in addition to other conventional marketing mediums like print, television, and broadcast. 

This is the peak time of social media and social media marketing has grown to become even more popular than any print media, especially among the newer generation.

Competition

Whenever there is a market there is always competition in it. A company that successfully executes a marketing strategy tends to acquire the customer base for the product in a specific niche. Hence it is essential for companies to fill the gap in the marketing initiative and eliminate competition that can prove to be a setback for their business. 

An organisation should capitalise on the opportunities that come their way before their competitors get there. 

Predicting future results

Analysing the market is an important aspect of future forecasts as well. If the marketing team knows the audience thoroughly then it will be easier for them to develop marketing campaigns and make it a successful event. If a company has already achieved success in running marketing initiatives, they probably know what the customer wants and how to transform them from potential customers to actual buyers.

Conclusion

Market analytics can transform an organisation’s business objectives and can convert the goals into quantifiable results. It can help to boost sales and increase revenue only by using a smart strategy for executing marketing initiatives. 

Register for the Executive Certificate Programme For Strategic Chief Marketing Officers by Imarticus and enrich your knowledge about innovative marketing tactics that apply to the recent business environment. 

Why investment banking courses in India need to constantly evolve

Posted on by Imarticus Learning

Finance has an important role in the economic development of a nation. This is more so as it inevitably ensures liquidity and the smooth running of its economy. Moreover, the global finance industry is changing constantly. Hence, it needs to meet the evolving demands of a global environment.

The global industry for financial services has to constantly provide innovative services that meet the ever-changing customer demands. Thus, finance professionals all over the world need to be suitably capable of adapting to this changing environment. This they can do by perpetually evolving to match such ever-changing demands.

The sector for global investment banking has been evolving constantly to keep pace with all changing business needs. Such needs include new regulations, technological advancements, and fast-altering customer needs.

Hence, jobs in investment banking also are evolving faster. This is why Investment Banking Courses in India also need to evolve to keep pace with the financial world’s evolving needs.

Investment banking has been a most lucrative and respectable career option. Hence, one can always look forward to an exciting career in finance. Yet, to be a successful investment banker, you need appropriate training and qualification.

The main reason behind this is that the global economy has now become more complex and competitive This has led to a higher demand for more qualified and specialised financial experts. You are at liberty to choose a solid Banking Course that will guarantee you a job interviews after you upgrade your banking skills.

Read on to know more about how an Investment Banking Course that also offers placement helps in a career transition.

What is Investment Banking?

Investment Banking happens to be a particular sphere of banking. It involves huge and complex financial transactions like mergers and acquisitions and initial public offerings (IPO) underwriting services.

Why is Investing Banking important?

Investment Banking professionals conduct complex financial transactions for corporates, governments, and entities. For example, they provide underwriting services to raise capital. Moreover, they also offer advisory services for mergers and acquisitions.

The role of an Investment Banker is of great significance today as most companies are going public. Additionally, such companies require more capital. Here, investment bankers can help them to raise the required money. This is done by issuing and subsequently selling securities.

What is an Investment Banking Course?

An Investment Banker Course in India teaches about financial markets. They also provide training on financial modelling and valuation. The course covers topics like mergers and acquisitions and venture capital, besides private equity.

Those taking such courses can even undergo internships and practical training. Such internships and practical training are offered by some of the leading banks and financial institutions in India. Such internships help you to build robust networks and more professional relationships in the long run.

For existing finance professionals completing an investment banking course, a higher pay rise usually follows. The pay rise happens is due to the specialized knowledge gained in this domain. The knowledge also sets them apart from their peers.

The course teaches its students about the pricing of complex securities. Moreover, it also teaches how to close deals between corporate giants. An additional advantage is that such courses enable finance professionals to get ready access to information on high-volume transactions besides valuable financial data.

So, enroll in an Investment Banking Course with placement. It will help you become an expert Investment Banker. You will gain the right skills and knowledge relevant to the job. Also, you will be able to start with a good placement on offer.

What is Imarticus Learning Investment Banking Program?

IImarticus Learning offers a Certified Investment Banking Operations Professional (CIBOP). The certified course spreads over 180 hours. What’s more, it also guarantees a job interviews. It is a power-packed and detailed investment banking course. You gain the requisite skills needed for investment banking operations, treasury, and clearing services.

What makes Imarticus Learning Investment Banking Program unique?

Imarticus Learning’s CIBOP course is unique as it offers various benefits.

Job Specific Skills

The CIBOP course helps you get an in-depth understanding of investment banking operations. You gain knowledge in complex securities and derivative products. For example, trade lifecycles and their functioning within investment banking operations.

Become a Domain Expert

Imarticus Learning’s CIBOP helps you become an Investment Banking domain expert. It equips you with the relevant skills for a successful career in investment banking.

Well-researched Curriculum

The course offers an industry-endorsed curriculum. The curriculum has exclusive access to Euronext Group’s content. Thus, it is a well-researched and practical curriculum designed by industry experts.

Get Industry Certification

Imarticus Learning’s CIBOP program is a certificate course. Euronext Group has endorsed it. So, it holds great relevance in the Banking world. It improves your chances of working with top Banks worldwide.

100% Placement Programme

The CIBOP course is an Investment Banking Course with placement. The assured placement course comes with a job interview guarantee. The course has covered 8000+ completed placements with 60% salary hikes. Hence, it is an excellent platform to launch your investment banking career.

Learn Live

CIBOP course offers live facilitated learning across classrooms in India. It helps you get the best results from the course.

Build Network

The course helps students connect with industry experts and alumni. It helps improve learning capabilities and networking opportunities

Conclusion

Investment Banking is an in-demand job. To become an Investment Banker enroll for a Banking Course in India. Imarticus Learning Certified Investment Banking Operations Professional (CIBOP) course is one such course. It is a certified course. It offers 180 hours of intensive industry-specific training in investment banking operations. It is a 100% job interview guarantee course.

For more course details, visit our program webpage, chat support, or training centres. We have centres in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, and Ahmedabad.

Top 7 methods involved in the valuation of assets

Posted on by Imarticus Learning

It’s true that Financial assets are an essential part of any investment portfolio, providing investors with an array of investment opportunities to choose from.

In simple terms, Financial assets can be anything that derives its value from a contractual claim, such as stocks, bonds, commodities, & currencies. Financial assets also include real estate, intellectual property & even personal property. These investments are often referred to as “homes” or “goods” because they can be held in your portfolio until they appreciate in value & then sold for a profit.

Financial modelling techniques

In addition to this, Valuing financial assets is also essential because it helps investors figure out if their investments are doing well or not. This information helps investors make informed choices about where to invest their money & improve their investment portfolio’s performance.

In this informative post, we will discuss the significance of valuing financial assets. Plus, we’ll also outline seven methods involved in the valuation of Financial Assets. So, let’s begin.

Importance of Valuation of Financial Assets

The valuation of financial assets is essential for several reasons.

  • It entitled investors to determine the true value of their investments, which is vital for making informed investment choices.
  • It helps investors identify undervalued or overvalued assets so they can buy and sell accordingly.
  • The valuation of financial assets is essential for financial reporting, as companies must report the fair value of their financial assets on their balance sheet.

Top 7 Methods involved in the valuation of Financial assets

Valuing financial assets is paramount to determining their true worth & to make informed investment choices. There are various methods of valuing financial assets, which include the following:

  • Cost method: The cost method is the most commonly used method of valuing financial assets. It is based on the price at which an asset was acquired & its subsequent depreciation over time. For instance, if a company bought a property for $100,000 & has depreciated it by 30%, its value would be $70,000.
  • Market Value Method: This way of assessing an asset’s value involves looking at its current market value. This is the price that people are currently willing to pay for it. For example, if a share of a company’s stock sells for $50 per share, that’s its market value. 
  • Income Method: The income method is a way to determine the value of an asset based on the income it is expected to generate in the future. This method is commonly used for rental properties or other assets that produce regular income.
  • Comparable sales method: The comparable sales method is used to value financial assets that are similar to assets that have recently been sold in the market. It simply involves comparing the asset being valued to similar assets & adjusting the value based on any differences.
  • Replacement cost method: The replacement cost method involves determining the cost of replacing a financial asset with a new one and is commonly used to value physical assets. By estimating the cost of replacing an asset, investors & analysts can determine the current value of the asset and make informed choices about its potential return on investment.
  • Options pricing method: The options pricing method is a paramount tool for investors & traders who use options to manage risk, generate income, or speculate on market movements. By accurately valuing options, investors can make informed decisions about buying, selling, or holding options and can quickly manage their overall portfolio risk.
  • Discounted Cash Flow (DCF) Method: The discounted cash flow method is a valuation method that estimates the asset’s present value based on its future expected cash flows. The method involves projecting the expected cash flows of the asset over a certain period & then discounting those cash flows to their present value using a discount rate.

Learn Financial Analysis with Imarticus Learning.

Imarticus Learning offers a comprehensive Financial Analysis certification course that equips students with the necessary skills to analyze financial data & make informed investment decisions. Industry experts lead the course with extensive experience in finance & investment management, and it includes hands-on exercises and case studies to help learners apply the concepts they learn.

Course Benefits For Learners:

  • Students will develop skills that make them more attractive to employers, including financial analysis.
  • By enrolling in online financial analysis training, individuals can gain the knowledge and skills required to pursue a career as a financial analyst.
  • Once you’ve mastered the art of financial modelling, it will be easy to find a job.

What is BEDMAS and how does it work?

Posted on by Imarticus Learning

Financial ratio analysis is a crucial tool used by investors, analysts, and business owners to evaluate the financial performance & health of a company. It involves using a set of ratios to analyze various aspects of a company’s financial statements, such as its profitability, liquidity, and solvency. However, to perform accurate financial ratio analysis, it is paramount to have a solid understanding of mathematical concepts, including BEDMAS.

BEDMAS, or Brackets, Exponents, Division and Multiplication, and Addition and Subtraction, is widely used to help individuals perform calculations correctly and consistently.

Financial modelling techniques

In this informative post, we will dive into the basics of BEDMAS and explore how it works. Additionally, we will also explore the importance of following the order of operations in financial analysis. So, whether you are a finance professional or just starting out, this post will give you the knowledge and skills you need to master BEDMAS in financial ratio analysis.

Understanding BEDMAS. 

BEDMAS stands for Brackets, Exponents, Division and Multiplication, and Addition and Subtraction. It is an acronym used to remember the order of operations in mathematics when evaluating expressions. According to BEDMAS, you should perform the calculations in the following order:

  1. Brackets: Perform any calculations inside brackets first.
  2. Exponents: Evaluate any exponents (i.e., powers, such as 2^3).
  3. Division and Multiplication: Perform any division or multiplication, working from left to right.
  4. Addition and Subtraction: Perform any addition or subtraction, working from left to right.

By following BEDMAS, you can ensure that mathematical expressions are evaluated consistently and accurately. Furthermore, it helps to avoid common mistakes and promotes standardization in mathematical calculations, which can be especially important in fields such as finance, where accuracy is crucial.

How does it work?

BEDMAS works by providing a clear set of steps for evaluating mathematical expressions. When you encounter an expression, you start by performing any calculations inside brackets, then exponents, followed by division and multiplication, and finally, addition and subtraction. This systematic approach helps to eliminate confusion and reduces the likelihood of making mistakes.

For example, consider the expression 2 + 3 x 4. Without BEDMAS, it is unclear whether the addition or the multiplication should be done first. But with BEDMAS, we know that we should perform the multiplication first, so the expression becomes 2 + 12 = 14. By following the steps in order, we can ensure that the expression is evaluated consistently and accurately every time.

Importance of following the order of operations in financial analysis.

It is true that the order of operations plays a crucial role in financial analysis, as it ensures that all calculations are performed consistently and accurately. By following BEDMAS, financial analysts can avoid common mistakes and ensure that their calculations are reliable and free from errors.

  • Ensures accuracy: By following BEDMAS, financial analysts can be confident that their calculations are accurate and free from mistakes. This is important in finance, where even small errors can lead to significant inaccuracies in financial ratios and projections.
  • Promotes standardization: Following BEDMAS promotes standardization in financial analysis, which is crucial in a field where reliable and comparable data is essential.
  • Supports informed investment decisions: By providing accurate financial ratios, following the order of operations supports informed investment decisions, which can help investors make better decisions and avoid costly mistakes.
  • Enhances communication: When financial analysts use BEDMAS in their calculations, others can understand their methods and results more easily. This promotes clear and concise communication, which is essential in finance.
  • Facilitates comparison: Following the order of operations in the financial analysis allows for comparisons to be made between companies, industries, and market trends. This can provide valuable insights and help inform investment decisions.
  • Reduces risk of error:  Analysts who follow BEDMAS will have a clear understanding of the order in which calculations must be performed, reducing risk and helping ensure that investment decisions are based on accurate information.

Learn Financial Analysis with Imarticus Learning.

Financial ratio analysis helps you develop a well-rounded skill set that will allow you to evaluate financial statements and make informed decisions about real-world companies. Plus, the principles you’ll learn in the financial analysis course will help you to become a more well-rounded analyst, capable of analyzing any company across industries.

Course Benefits For Learners:

  • Through financial analyst interview preparation, you’ll be able to answer interview questions with confidence and ease, making a strong impression on your potential employer.
  • You will gain a solid understanding of financial analysis concepts, including BEDMAS, which will help you in your career as a financial analyst.
  • You will learn how to evaluate financial statements and ratios, making you a more informed and effective decision-maker.

UAE – Game-Based Learning: A New Approach To Addressing Digital Literacy

Posted on by Imarticus Learning

The time is long gone when games were only meant for a child’s playtime. Now, they are used to educate them as well.

But why stop at children?

How about imbibing this game-based learning for professionals to learn and be digitally literate?

According to Gartner, this new approach of serious games for employee training is already happening!

State of Industry

An Allied Market Research forecasts a decade of 17.4% consolidated average growth rate (CAGR) for the game-based learning market globally. Another research by Emergen predicts a CAGR of 19.5%. Independent research suggests using technology-based games for classes in regions like the UAE.

 

It is a bright sunny decade ahead for gamification solutions for corporate training. 83% of employees felt motivated by game-based learning.

Impact of game-based learning on organizations

corporate training

We live and transact in a digital world. Digital literacy is having the ability to comfortably use digital tools at work. It is an essential life skill for survival. One must be skilled at using the office, enterprise and project communication and collaboration tools. They must follow digital norms, etiquette and cyber security practices.

Gamification solutions for corporate training are a new way to digital literacy and skills.

Human resource (HR) heads have been quick to adopt gamification in e-learning and corporate training. It started as being used for human resource onboarding. Now, it extends to train sales, customer service, and marketing functions.

There are several advantages for companies:

  • Games mean fun for people who willingly engage. They motivate people to be skilled, compete and perform better.
  • They involve problem-solving with intelligence, agility and sensory coordination. They build digital literacy on the fly as on-the-job training would.
  • Game-based learning is risk-free. It happens in a simulated virtual world. This finds use cases in real-world risky applications. Traditional training would be impossible there.
  • Gamification solutions for corporate training reduce traditional costs and are very affordable.
  • They can be flexibly customized for organisations and personalised for individuals.
  • Learners can train at their convenience, anytime and from anywhere. This is vital since a willing, absorbing mind can retain learning longer.
  • Learners can self-track performance. They can continually retrain and upgrade skills until the desired competency is achieved.

How we aid digital literacy with game-based learning

Future Of Corporate Training

The Imarticus Game Studio is a game-based learning tool. It helps to build future-ready skills. It provides risk-free gaming in a simulated environment for applied learning. Its training experience involves well-researched learning aspects.

Here’s how:

  • It makes learning immersive and effective. It uses enhanced learner engagement. This achieves 3.5x the engagement compared to traditional training.
  • Learning is achieved using experiential training methods. It involves doing tasks and activities and problem-solving that improves retention by over 80%.
  • Collaborative shared learning helps not just individuals but teams to work together and upskill.
  • Outcome-based learning helps to track performance. Learners can retrain as required to achieve desired competency levels.
  • Timely and regular feedback from expert trainers aids in better learning.
  • 24×7 access allows learners to progress at their own pace and convenience.

Why choose us?

Be it HR heads or working professionals, everyone is keen to bridge the gap between skills and possibilities. It is essential to be future-ready in an increasingly fast-paced world. The reasons to choose Imarticus are the same as those that our 250+ global fortune 500 clients had. We have credibility proven by the 4.32 out of 5 trainee feedback score. This was collected frpm 1.2 million professionals trained by over 300+ trainers with 60000+ man-days training.

Best programming languages used for data structures and algorithms

Posted on by Imarticus Learning

Data structures and algorithms are the heart of any application. As a developer, you must know which programming language to use when creating these structures and algorithms.

Programming languages have been evolving at a fast pace. Today we have various programming languages, and new language is always being introduced. But which programming language should you pick? 

Not all programming languages are equal, and not all are suitable for every task. Before you start learning a new language, it’s important to consider what kind of applications you’ll be building with it.

Full Stack Developer Course

Programming skills are crucial in today’s quickly advancing technology, especially if you want to work as a successful software developer or data scientist. However, choosing which programming language to concentrate on can be overwhelming, given the abundance of options.

To help you choose which programming language to learn, we’ll look at some of the most popular ones in this blog post.

Java

Java is a class-based, high-level, object-oriented programming language that aims to have as few implementation dependencies as possible. Because Java is a general-purpose programming language, compiled Java code doesn’t need to be recompiled to run on any platform that supports Java.

Writing once and running anywhere is what this is (WORA). Java applications are also typically compiled to bytecode on Java virtual machine, regardless of the underlying computer architecture (JVM). Although Java has fewer low-level facilities than C or C++, it has syntax similar to both. 

Unlike most traditional compiled languages, the Java runtime offers dynamic capabilities (like reflection and runtime code modification). 2019 saw Java as one of the most widely used languages.

Python

Python is a well-liked general-purpose programming language for data science because it is simple to learn and use. It is also known for its power and flexibility, making it possible for you to create complex applications in no time at all!

Python was not traditionally used for data structures or algorithms. But now Python is more widely used in the sector. You can use it in any coding interview to address the issues with the DS Algo. Python is a good option if you want to become a web developer or a data science specialist.

If you are learning a different language for your desired job role instead of C++, Java, or Python, you can use that language to solve data structure and algorithmic problems. Today, most employers let you conduct your coding interviews in any language you choose. But every company always prefers C++, Java, and Python.

C

Being at the other end of the spectrum from Python, C is a fantastic alternative. You must consider factors like pointers, static typing, and memory management (garbage collecting) because the language is syntactically much more complex. However, using C has the benefit of allowing for a lower-level understanding of algorithms and data structures.

More importantly, C lacks abstract data types like lists, queues, and other built-in functions. You will therefore need to construct it yourself. This can help you understand and know more about these subjects.

JavaScript

Along with HTML and CSS, the programming language known as JavaScript, or JS, is one of the foundational elements of the World Wide Web. 98% of websites will use JavaScript on the client side for webpage behavior by 2022, frequently integrating third-party libraries.

C++

An all-purpose programming language is C++. In almost all coding interviews, you can use C++ to solve problems based on data structures and algorithms. Although not as simple as Python, C++ is not a very difficult programming language. So you can learn how to implement data structures and algorithms using C++.

So, there you have it—the top programming languages for data structures and algorithms. Even though languages evolve, one thing always remains true: these languages can assist you in solving any issue without requiring you to focus on syntax or learn how to code.

Learn Full stack Development Certification with Imarticus Learning.

Our data structures and algorithms certification course will teach students database architecture and algorithms. During this six-month full stack developer online course, students will learn data structure algorithms and the technical facets of front-end and back-end programming.

Course Benefits for Learners:

  • As part of our career services, we offer resume writing, profile improvement, workshops to help students prepare for interviews, and one-on-one career counseling.
  • While learning well-known tools like Java, Spring, MongoDB, JavaScript, React, Docker, and Jenkins,  lay a strong foundation in data structures.
  • With the help of our community project Skillenza, students can now compete in coding challenges to solve complex business problems and stand out on resumes.

 Contact us through the chat support system, or visit one of our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.

How is derivatives market becoming popular amongst individuals

Posted on by Imarticus Learning

These days, people have numerous options to invest in. It is a tale of the past when people used to invest only in banks as fixed deposits. Investors have to count on investment banks to identify the most suitable financial instruments that they can invest in. It is interesting to note that investment banks sometimes engage in the smooth trading of financial instruments to ensure smart investments. 

Of all the instruments that are available in the market, derivatives are being preferred widely and are being used all across the globe. Due to its surging popularity, investment banks are also hiring individuals with extensive knowledge of the derivative markets. This article will help you learn derivative market and why it is gaining popularity. 

What is derivative market?

The derivative market comprises a number of financial instruments that can be used for trading. Derivatives consist of financial contracts, the value of which is dependent on other assets. One can trade it either on the stock exchange or from a dealer. The value of a derivative can also be dependent on a group of other assets. An investor has to analyse properly and place a bet on a financial instrument’s future price. This can fetch them huge rewards, making it an extremely profitable career. 

The functioning of the derivatives on the stock exchange happens following a set of regulations. Nevertheless, one cannot ignore the fact that the trade of derivatives is prone to huge risks. However, people are still attracted to it because of the huge returns that it fetches. Building a career in derivative markets is also another way in which investors are safeguarding themselves against market volatility. 

Players in the derivative market 

There are a number of participants in the derivative market. They are as follows:

  • Margin Traders: They count on collateral for conducting transactions using financial instruments. Marginal traders have to keep something as collateral to the counterparty in exchange for trading financial instruments. This also helps to cover the risk which might arise at the time of trading financial instruments. 
  • Hedgers: The reason why these investors invest in the futures market is that they want to safeguard themselves against price volatility. For hedgers, investing in the exchange market is a great way to protect against any changes that may arise in the future market. 
  • Arbitrageurs: These investors are the ones who earn profits during times of price volatility. They make profits from price differences that arise between markets. 
  • Speculators: These are the investors who foresee the future and invest in the financial instrument which can provide a great deal of value in the future. Speculators are always prone to risk because they need to predict the value of the financial instruments and assume which will be of high value. 

You can opt for an online course in investment banking that will teach you about the differences between the different kinds of players in the derivative market. All these learnings will help you build a lucrative career as an investment banker.

What do the derivative market courses equip you with?

The best online courses will help you acquire the knowledge through practical training that will make you job ready. The courses come with certification. Some of the courses include case studies and real-time discussions, which will prepare you for the real world. The training is often conducted by experts with commendable experience working with leading investment banks. You can also choose an online investment banking course with placement opportunities to bring your career on track. After the course completion, you will also get placement support. The live courses are facilitated by experts who have worked in leading companies. You can also opt for an offline programme.

Conclusion 

The online CIBOP (Certified Investment Banking Operations Professional) course by Imarticus will help you build a lucrative career. It is ideally suited for finance graduates with 0-3 years of experience. The course spans 150 hours. More than 1000 batches have availed benefits of the course to date. The average salary that learners will draw after completing this course is ₹5 LPA. Once you opt for this course, you can expect an approximately 60% hike in salary. Certification will add to your job profile and definitely improve your career prospects. 

What is distributive law in FSD

Posted on by Imarticus Learning

In the Formal Language and Automata Theory (FSD) field, distributive law is a mathematical principle that states the distribution of a single operation over multiple operands. In FSD, distributive law is crucial in manipulating and simplifying expressions and languages, especially in finite state automata and regular expressions.

For instance, distributive law can simplify complex expressions and make them more manageable in the context of regular expressions. The distributive property of regular expressions states that a single operation, such as the union (|) operator, can be distributed over multiple operands, such as the concatenation (.) operator.  The use of distributive law makes it possible to simplify the regular expressions and build a finite state automaton that recognizes the language defined by the expression.

Introduction to the distributive law

Introduction to distributive law is a critical aspect of mathematics that has far-reaching implications in various fields, including computer science and engineering. The distributive law states that a single operation can be distributed over multiple operands, resulting in a more simplified and manageable expression.

Take, for instance, the expression “3(x + y).” According to the distributive law, we can simplify this expression by distributing the “3” over the two operands “x” and “y.” This gives us “3x + 3y,” which is much easier to work with.

Another example is the distributive property of regular expressions. In computer science, regular expressions describe patterns in strings of characters. You can apply distributive law to simplify complex expressions and make them more manageable. For instance, the regular expression “(a|b)a” can be simplified to “an (a|b)” using the distributive law.

Properties of distributive law in FSD

The properties of distributive law in Formal Language and Automata Theory (FSD) are essential concepts that describe the behavior of distributive law in this field. 

The following are the critical properties of distributive law in FSD:

  • Commutativity: This property states that the order of the operands does not affect the result of the operation. 
  • Associativity: This property states that the way the operands are grouped does not affect the result of the operation. 
  • Distributivity: This property states that you can use the distributive law to distribute a single operation over multiple operands.

These properties are crucial in FSD as they describe the behavior of the distributive law in this field and make it possible to simplify complex expressions and manipulate languages consistently and predictably. Understanding and utilizing these properties is essential for anyone working in FSD, from students to professionals.

Applications of distributive law in FSD

The distributive law has several critical applications in Formal Language and Automata Theory (FSD), which studies formal languages and finite automata. 

The following are some of the essential applications of distributive law in FSD:

  • Simplification of complex expressions: The distributive law can simplify complex expressions in FSD, especially in the context of regular expressions. The distributive law allows for the distribution of a single operation over multiple operands, making it possible to simplify complex expressions and make them more manageable.
  • Construction of finite state automata: The distributive law is used to construct finite state automata from regular expressions. By applying the distributive law, it is possible to simplify the regular expressions and build a finite state automaton that recognizes the language defined by the expression.
  • Solving problems related to automata and formal languages: The distributive law is a powerful tool that you can use to solve problems related to finite state automata and formal languages. For example, it can get used to determine the equivalence of two regular expressions or to simplify a regular expression that describes a language.

Understanding and utilizing distributive law is essential for solving problems related to formal languages and finite automata and for a deeper understanding of language theory.

Learn data structures and algorithms with Imarticus Learning.

Through our Full Stack Developer online course, students will learn database architecture and algorithms. During this six-month full stack developer certification, students will learn data structure algorithms and the technical facets of front-end and 

back-end programming.

Course Benefits for Learners:

  • We provide resume writing, profile improvement, workshops to help students prepare for interviews, and one-on-one career counseling as part of our career services.
  • Establish a solid foundation in data structures while learning popular tools like Java, Spring, MongoDB, JavaScript, React, Docker, and Jenkins.
  • Students can now participate in coding competitions run by our community project Skillenza to solve challenging business issues and stand out on resumes.

What is a supply chain design and how does it work?

Posted on by Imarticus Learning

A supply chain design refers to creating and managing a system of operations that delivers products or services to customers. It involves almost everything from the supplier to the end customer. Professionals who become supply chain analysts can improve efficiency, reduce costs and enhance customer satisfaction. That’s why leading companies prefer professionals having supply chain management courses with analytics.

Suppose a coffee company designs its supply chain. It will start by sourcing high-quality coffee beans from farmers. The company works closely with its suppliers to ensure the beans are produced and stored sustainably. Once harvested, beans are transported for roasting to create the desired flavour profile. Beans are then packaged and distributed to coffee shops and retail partners.

Stages of a Supply Chain

Let’s take another example of a clothing company to understand different stages.

Planning

The clothing company plans its supply chain by forecasting the demand and creating a production plan. This includes the quantity needed and the production schedule for each item.

Sourcing

The company then sources raw materials, such as fabric and thread, from suppliers. Moreover, it negotiates prices, establishes contracts and manages supplier relationships.

Production

The raw materials are then transformed into finished products in a production facility. It can be shirts, pants, jeans, or any other piece of clothing. This stage includes –

Managing the production process

Monitoring quality control

Ensuring that production schedules are met

Inventory management

Once produced, the inventory is stored and managed in the warehouse. This includes –

Monitoring inventory levels,

Tracking shipments and

Ensuring timely delivery

Transportation

The finished products are transported to stores using various transportation modes. This stage involves –

Managing logistics,

Identifying transportation modes and

Tracking shipments.

Retail

Once the products reach the stores, they are available for customers to buy. This stage includes –

Managing distribution channels,

Coordinating with retailers and

Ensuring timely delivery in a cost-effective manner

Thus, by managing each stage, the clothing company ensures high-quality products with cost and resource optimisation.

How Supply Chain Design Works

The working of supply chain design is quite simple. Here is how it works –

The first step is to define the objective of the supply chain design. It could be for cost optimisation, to improve customer service or to reduce lead times.

The next step is to collect data on the current supply chain. Data can be collected from suppliers, transport agents and inventory management teams.

Once the data is collected, it is analysed to identify potential areas for improvement.

Based on the analysis, an improved design is developed. The new supply chain design aligns with the objective.

The new model is then tested to see how it performs under different conditions. For instance, changes in demand or supply disruptions.

Once functional, it is then implemented. But it can include some modifications as well if needed.

The final step is to track the success of the new supply chain design. In case of deviations, adjustments are made to meet the objectives.

Suppose a consumer electronics company wants to optimise the cost. So, the company uses supply chain design to identify –

The ideal number of warehouses,

Location of warehouses,

Production facilities and

Transportation routes

The company will collect and analyse data based on the current supply chain design. Based on the analysis, a new design will be proposed and tested for different scenarios. Once the new design meets the expectation, it is implemented. Finally, the new supply chain design will be monitored to ensure it meets the cost optimisation objectives. But, in case of a discrepancy, it will be adjusted as per the goal.

Why should a company understand its supply chain?

Understanding the supply chain is important for a company for several reasons. These are –

It allows the company to identify areas where efficiency can be improved. This ultimately leads to saving costs.

The company can identify potential bottlenecks. It helps in planning steps to address them to ensure production runs smoothly.

It also helps the company to manage risk. The company can mitigate risks with supply disruptions or quality issues by knowing the supply chain.

It also helps the company to meet product demands more effectively. This eventually helps in –

Managing customer expectations,

Enhancing lead times and

Focusing on quality and price

Make your supply chain design and become a supply chain analyst

Whether you are just a graduate or a working professional, everyone can learn to create supply chain designs. From creating supply chain design to managing supply chain uncertainty, this Certified IIT Roorkee Supply Chain Analytics Course through Imarticus Learning, a learning platform for professionals, covers everything. Enrol today and become a supply chain analyst tomorrow.

What is Martech? Why IIT Roorkee is best for a Martech course

Posted on by Imarticus Learning

Marketing technology, or Martech for short, refers to the use of technology to assist in creating, managing, and optimizing marketing strategies and campaigns. In today’s digital age, the importance of Martech cannot be overstated. With the rise of online marketing & e-commerce, businesses need to leverage technology to remain competitive & reach their target audiences effectively. The demand for Martech professionals has skyrocketed in recent years, with businesses of all sizes and industries recognizing the importance of Martech in achieving their marketing goals. This has led to an increase in job opportunities and career growth potential for individuals with expertise in Martech.

In the following sections, we’ll delve deeper into What Martech is, its components, and the reasons why IIT Roorkee is the best place to pursue a Martech course for a great career.

What is Martech? 

digital marketing course

Martech is a fascinating field that combines technology with marketing strategies to achieve business goals. It involves the use of software tools & platforms that facilitate the creation, management, and optimization of marketing campaigns. Martech offers numerous benefits to businesses and individuals pursuing a career in the field. As a student, some of the advantages you will gain by pursuing a Martech course include the following:

  • Improved efficiency & productivity as Martech tools automate time-consuming tasks and streamline workflows.
  • Enhanced targeting and personalization, as businesses can use Martech tools to analyze customer data and deliver more relevant and personalized marketing messages.
  • Increased ROI, as Martech tools enable businesses to optimize their marketing campaigns for maximum effectiveness and efficiency.
  • Better customer experience, as businesses can use Martech tools to deliver personalized and engaging experiences to their customers.

Therefore, Martech offers endless possibilities to students looking to pursue a career in this field. With the right knowledge and expertise, you will be well-equipped to help businesses achieve their marketing goals and stay competitive in today’s digital landscape.

Why IIT Roorkee for a Martech course? 

As a student interested in pursuing a Martech course, you may be wondering why IIT Roorkee is the best choice. Here are some reasons why:

Reputation in Education: IIT Roorkee is one of India’s most prestigious engineering colleges and has a rich history of providing high-quality education in various fields. With a strong focus on research & innovation, the institute has consistently ranked among the top engineering colleges in India and has produced many successful alumni.

Martech Course at IIT Roorkee: IIT Roorkee offers a specialized course in Martech that focuses on the use of technology in marketing. The course curriculum covers a range of topics, including digital marketing, data analytics, CRM, and automation, giving students a comprehensive understanding of the Martech landscape.

Unique Features of the Martech Course: The Martech course at IIT Roorkee is designed to provide students with a hands-on learning experience, with a focus on practical applications of Martech tools and platforms. The course also includes industry-relevant projects and case studies, providing students with real-world experience in Martech implementation.

Testimonials from Alumni and Faculty: Alumni and faculty of IIT Roorkee speak highly of the Martech course, citing its practical approach and relevance to the current job market. The course has also received positive feedback from industry experts, highlighting the value of the skills and knowledge gained through the program.

Thus, pursuing a Martech course at IIT Roorkee is an excellent choice for students interested in the field. With its reputation in education, specialized course curriculum, unique features, and positive testimonials from alumni and faculty, IIT Roorkee offers a top-notch Martech education that will prepare you for a successful career in the industry.

Take Your Career to the Next Level with IIT Roorkee Martech Certification Course

Imarticus Learning offers you the chance to explore the world of digital marketing with the IIT Roorkee digital marketing online training course. In today’s digital age, businesses rely heavily on the latest technology and digital channels to communicate with customers and stay ahead of the competition.

With this IIT digital marketing course, you will be introduced to numerous career opportunities in the field of digital marketing. You will gain the skills and knowledge necessary to become a Digital Marketing Executive, SEO Specialist, Campaign Specialist, Content Planner, Social Media Manager, Content Strategist, Affiliate Marketing Manager, Email Marketing Specialist, and more.

Benefits for Learners:

  • Learn the latest SEO trends and algorithms online and participate in MarTech and digital marketing projects for a successful career in the field.
  • Benefit from live online sessions with some of India’s top educators and specialists.
  • Gain industry fundamentals from a recognized university with this advanced digital marketing certification course, created in collaboration with IIT Roorkee.
Get a free 1:1 Imarticus counselling
Get a free 1:1 Imarticus counselling