Axis Bank Digital Relationship Manager Program | Imarticus Learning

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AXIS Bank Digital Relationship Manager Program

The Axis Bank Digital RM program is a comprehensive 140 hour program that offers you an opportunity to begin a career in Digital Relationship Management with India’s leading private sector bank. Imarticus Learning works closely with Axis Bank to shortlist candidates and train them on banking domain, Axis Bank products and services, key processes & operations and sales and customer service. On successful completion of the program, you will be placed as a Digital Relationship Manager at Axis Bank.
Program Highlights
Program Highlights
Program Highlights

Retail Banking Career

The Axis Bank DRM program is an opportunity for aspirants to work as Digital or Virtual Relationship Managers at Axis Bank, India’s leading private bank. All shortlisted candidates are issued a Conditional Offer Letter from Axis Bank, following which we train you on the intricacies demanded by Axis Bank for successful careers in Digital Relationship Management.

Using an experiential, hands-on learning methodology, you will be trained on an exhaustive 140-hour Retail Banking curriculum with a focus on banking products, the sales life cycle, customer management along with compliance and regulatory training. You will also be groomed on your interpersonal skills, communication skills, presentation skills, customer service, email and telephone etiquette.

Comprehensive Coverage & Certification
Interaction with Axis Bank Leadership

Axis Bank closely monitors the batch progress and performance through field visits and regular assessments. You will also have periodic interactions with Axis Bank leadership, who will share their insights on the job role and the industry at large.

All selected candidates will be issued a ‘Conditional Offer Letter’ by Axis Bank, post which they are trained on virtual relationship management. On successful completion of the training program, you will be placed as a Digital Relationship Manager at Axis Bank.

AXIS Bank RM Placement
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Careers as a DRM

Retail Banking will be the key driver of growth for the Indian Banking sector with the recent stress on branch expansion and financial inclusion. Increasingly, relationship management has moved from the physical to the digital or virtual medium, and there is a huge demand for digital relationship managers.


Why You Should Consider a Career as a DRM at Axis Bank?


Domain Expertise

Become a part of one of the fastest growing sectors in India and develop in-depth knowledge of Relationship Management, Banking operations and investment products


High Growth Career

Manage high net worth clients, ensure highest level of service, and serve as the single point of contact for all their financial requirements, and provide financial planning and investment advice.


Prestigious Brand

Axis Bank is the third largest of the private-sector banks in India offering a comprehensive suite of financial products, with revenues of Rs. 414 billion and over 56,000 employees across India.


Rewarding Career

Digital Relationship Managers typically start their careers with a salary of Rs. 25,000 to Rs. 30,000 a month with incentives on completion of targets, which is in excess of your monthly salary or CTC.


Digital Relationship Managers at Axis Bank needs to be proficient in the product suite being offered, possess working knowledge of Retail Asset products, Liability products, Investment options and portfolio Management. The DRM uses business acumen, operational knowledge and regular client interaction to identify value added products and client solutions for cross-sell opportunities.

Your Key Responsibilities:

  • Client Outreach – Manage the portfolio through client outreach and continuous monitoring of client relationship including product, portfolio and banking needs
  • Relationship Management – To develop and strengthen customer relationships through effective relationship management in accordance with the business goals
  • Revenue Targets – Achieve the monthly assigned revenue targets through effective cross-sales generating Fee income across Investment, Assets, Cards and Liability products.
  • Technical Skills – Effectively utilizes all applications, tools, and databases used to process transparent end to-end client support. Proficient with systems related to Banking transactions and services
  • Controls – Strictly adheres to internal control policies. Ensure that the organization’s activities are carried out in accordance with all regulatory, legal, and governmental regulations.
  • Customer Service and Sales – Upselling, cross-selling, providing regular market information and updates to the customers. Extremely efficient servicing of requests to create a superior customer experience. Act as the Single Point of Contact for customer’s Banking Requirements

Terms and Conditions:

  • Work Location: Whitefield, Bangalore
  • Working hours: 9:15 a.m. to 6:30 p.m., Monday to Saturday
Admission Criteria:
Graduates and Post Graduates in any discipline

(with at least 15 years of education)


0–4 years of work experience in the field of Sales/Marketing

50% Minimum in Academics
Good communication skills
Admission Process:

Imarticus follows a rolling admission process comprising an initial assessment followed by a personal interview.

There are two ways to enroll

Physical Enrollment

Walk into our Imarticus centers to receive a 1:1 counseling session, which will be followed by an assessment and an interview.

Online Enrollment

Click below to fill in the online assessment form. You start the process by paying the assessment fees of Rs.500*. Upon payment please call us to learn more.

Become a Digital Relationship Manager with Axis Bank, India’s leading private sector bank. Enroll now!

Placement Statistics




<2 Yrs
Work Experience
MBA Marketing
MBA Finance

99% Total Placed

48% MBA Marketing

20% Graduates

20% MBA Finance

12% Others

60% <2 Yrs Work Experience

Areas Placed

Client Servicing

Customer Redressal

Business Development

Key Acccount Management

Branch Operations

Client Acquisition

Wealth Mangement

Market Intelligence

Client Servicing

Customer Redressal

Business Development

Key Acccount Management

Branch Operations

Client Acquisition

Wealth Mangement

Market Intelligence

End-to-end understanding of virtual relationship management at Axis Bank


Sandeep HDFC

Recently I got an award for my good performance as a Relationship Manager of HDFC Bank.

After completing my education, I had been trained by the efficient professionals of Imarticus Learning. They taught me about the right tools needed for being able to solve the queries correctly. It is only due to my hard work & getting trained by Imarticus that I have won an Award for Best Employee at HDFC Bank.”


  • Harish_rathod

    Harish Rathod

    Axis Faculty

    Expertise: Retail Banking

    Harish comes with over 10 years of management experience with ICICI Bank and Kotak Mahindra Bank, specializing in Retail Banking Operations. He was Deputy Branch Manager at ICICI Bank as well as Branch Manager at Dhanlakshmi Bank. Harish is a certified by NISM in Depositories. Harish currently leads the Retail Banking trainings across Mumbai, Pune and Jaipur.
  • Ajith

    Ajith .V.A

    Axis Faculty

    Expertise: Retail Banking

    Ajith has 10+ years of experience in Sales, Marketing and Product Management of financial products. He has previously worked as Investment Advisor – Equities and Private Banking at HDFC Bank; Sales Manager-Sales: Structured Products, Fixed Income Products, Real Estate Portfolios and Mutual Funds at ICICI Prudential Asset Management Company; and Relationship Manager for Salary Accounts at ICICI Bank, and Senior Manager – Sales for ING Investments Pvt.Ltd. A prolific trainer, Ajith has trained over 400 Imarticus students on retail banking across Bangalore, Chennai, Coimbatore and Hyderabad.
  • Ajith

    Jyoti Thimmappaiah

    Axis Faculty

    Expertise: Retail Banking

    Jyoti has over 14 years of banking experience in various positions of increasing responsibility. She has worked for E-Serve International Ltd. as the Regional Manager and later moved on to HDFC Bank for 8 years as Deputy Vice President where she was responsible for ensuring that the prescribed service excellence standards and business goals of the Unit are consistently achieved for over 300 staff members. She has also won various HR awards for the best revenue generator for the insurance business. Her areas of specialization are Customer Service, Retail Banking, Target Orientation, and Sales Management. Jyoti is an M.Com in Banking from KSOU, Mysore.

Speak to a Career Advisor

LS General Form

What is the difference between Retail Banking and Investment Banking? Find out here!

Retail Bankers need to have a good foundation in finance and accounting. Learn about the basics of financial statements such as balance sheets, P&L accounts and cash flow statements.

Learn about retail banking, product offerings and trends in retail banking in this insightful presentation.

Customer relationships are vital to the role of digital relationship managers. Learn about trends in customer service in this interesting read.

Industry Overview

The Imarticus Finance Industry wheel© details the entire gamut of roles in Investment Banking & Capital Markets right down to specific functions. Use the wheel to identify your areas of interest by clicking on the wheel and expanding the specific areas.

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