Headline: Philip Kotler on marketing dilemmas facing Sanjay Kapoor, Vikram Bakshi & Anil Rai Gupta
Publication: Economic Times
A succinct and extremely relevant article by the Marketing guru Philip Kotler. He analysis the perspective of leaders in India as an emerging market. By addressing “Prosumers” or productive consumers and their preferences to highlighting the need for bespoke, localized offerings suited to differential consumer preferences ,the article provides a range of solutions to Indian leaders as they handle the multitude of changes brought about by changes in the social media landscape & consumer awareness/ preference.
Read the whole article here